Dolce & Gabbana Launches Line of Hijabs and Abayas, eying Muslim markets FASHION
(Rome-NewsHalal, Rabi`I 25, 1437, January 5, 2016) Italy based fashion house Dolce & Gabbana has launched its first line of hijabs and abayas, the traditional garments of Muslims and Arab women. Designer Stefano Gabbana, co-founder of Dolce & Gabbana, eying Muslims markets potential, proudly broke the news on his Instagram, captioning photos of the collection, "Dolce & Gabbana the Abaya collection.
The fashion house Dolce & Gabbana exclusively debuted its Abaya collection on style.com/Arabiya on Sunday. According to further details, the range consists of hijabs and abayas in neutral colors made from sheer and lightweight fabrics, such as georgette and satin weave charmeuse.
In recent years, due to growing International Muslim fashion market, catering to the Muslim market has also been of interest to luxury brands and retailers, particularly for Ramadan.
The full collection reportedly comes in "sheer georgette and satin weave charmeuse fabrics and include[s] copious lace details along hems."
The Italian fashion house is just the latest brand to cater to Muslim women—deemed by Fortune to be "the next untapped fashion market."
According to a report by Thompson Reuters, Muslim women are expected to spend $484 billion on clothing and shoes by 2019.
Designers like Tommy Hilfiger and DKNY launched dedicated capsule collections; Monique Lhuillier created a line of caftans exclusively for Moda Operandi; and Net-a-Porter created a shopping campaign titled "The Ramadan Edit" for the Islamic holy month.